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Commercial real estate marketing platform

Commercial Real Estate Marketing Software for Your Listings

Create the materials buyers and tenants need, share the right information, and keep track of the next conversation. CREBuilder brings offering memorandums, flyers, property websites, CRM, secure Deal Rooms, and property email campaigns into one workspace.

Create Your First OMSee Sample OMs

Broker workflow

From Property Intake to Buyer Follow-Up

CRE CRM and pipelines
Buyer and space matching
Marketing documents
Property websites
NDA-gated Deal Rooms
Email Blasts

Your toolkit

Choose Tools for Each Part of Listing Marketing

CREBuilder covers the whole broker workflow around a property: the CRM holds the contacts and pipelines, the deal room controls who sees the confidential documents, email blasts push the listing to the right people, and the document engine produces the offering memorandum and listing pages. Your documents and listing activity stay connected as the campaign progresses.

Comparing CREBuilder with a standalone relationship-management tool? Read the breakdown of CRE CRM and marketing software.

CRM software
Typical roleManages relationships, contacts, follow-ups, and pipeline activity.
Where CREBuilder fitsIncludes contacts, assignment/listing/deal pipelines, tasks, and a broker workbench connected to your properties.
Listing portals
Typical rolePublishes inventory to a marketplace controlled by a third-party platform.
Where CREBuilder fitsCreates branded property pages, listing hubs, and collateral that brokers can share directly.
Design tools
Typical roleProvides layout and design tools for many kinds of projects.
Where CREBuilder fitsUses structured CRE templates, property data, and financial sections built for broker materials.
Outsourced designers
Typical roleProvides design expertise and custom production services.
Where CREBuilder fitsProvides structured templates for brokers who want to create and revise materials in-house.

Use cases

One Platform for Broker Marketing Production

CREBuilder focuses on the specific marketing outputs brokers prepare for active commercial real estate listings: offering memorandums, broker opinions of value, flyers, and property websites, all from the same property data.

Offering Memorandums

Build full investment sale OMs with property details, photos, rent roll, financials, maps, demographics, and branded export.

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Broker Opinions of Value

Prepare BOV packages with valuation support, comparable sales, assumptions, and broker-ready recommendation sections.

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Flyers and Brochures

Create commercial real estate flyers, brochures, and marketing package templates without rebuilding layouts in design tools.

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Property Websites

Publish listing pages and a branded inventory hub that stay connected to the marketing materials created in CREBuilder.

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Workflow

Built Around the Way Brokers Package Listings

1

Start with the property and relationships

Enter property data once, import or capture contacts, and keep listing activity connected to the people and firms behind it.

2

Choose the marketing output

Create an OM, flyer, sales teaser, leasing package, BOV, or property website from the same structured workflow.

3

Match and share securely

Match buyer and tenant requirements to listings, then share public pages or NDA-gated Deal Rooms with controlled document access.

4

Market and follow up

Send branded Email Blasts to CRM contacts or matched buyers, track engagement, and move deals through configurable pipelines and tasks.

A practical example

Build a Marketing Package Buyers Can Follow

For a fictional neighborhood retail listing, start with verified property details, current photos, and the owner's approved financial information. Then give each asset a clear job.

Introduce the property

Use a concise flyer for the location, offering terms, key facts, and broker contact. Let the reader see the next step at a glance.

Explore property flyers

Explain the opportunity

Use the OM for the property story, tenant information, financial assumptions, and supporting maps. Review source dates and reconcile the numbers before sharing.

See complete OM samples

Give the campaign a destination

Link to a branded property page with a clear inquiry path. Keep confidential diligence files in a Deal Room with the access settings you choose.

Explore property websites

Make the next conversation actionable

Keep identified inquiries with the property, record the prospect's requirements, and assign an owner and follow-up task in the CRM.

Explore the CRM workflow

This is an illustrative workflow. Review your source information and access settings for each listing.

What to Check in a CRE Marketing Platform

Evaluate software with one representative property and the people who will use it. Follow a real listing from the first draft through the first inquiry.

  1. Document fit: Can you present the property type, financial assumptions, maps, and brokerage branding your audience needs?
  2. Revision workflow: Update a fact, then check each document and published destination that uses it.
  3. Distribution: Test the website, export, and email formats you actually use. Confirm any separate portal or provider requirements.
  4. Confidential sharing: Check what an anonymous visitor can see and what requires identification, an NDA, or your approval.
  5. Follow-up: Trace an identified inquiry to its property, contact, assigned owner, and next task.
  6. Plan access: Confirm export, team seats, sending limits, and ongoing costs before choosing a plan.

Start a document on the free plan and review the current plan details for Pro exports and the connected marketing suite.

Related resources

Explore the broker marketing workflow

Explore the documents, examples, and follow-up tools for your next listing.

CRE CRM for brokers

Lead capture from your listing pages, assignment/listing/buyer pipelines, buy-box matching and automated follow-ups.

Read more

Property email blasts

Send any listing with CREBuilder Mail on our shared domain, optionally verify your own, or download the finished HTML.

Read more

NDA-gated deal rooms

Confidential document sharing with per-recipient watermarking and access you can expire or revoke.

Read more

Offering memorandum builder

Create investor-ready OMs with property data, financial sections, maps, photos, and branded export.

Read more

CRE template samples

Preview commercial real estate flyer, brochure, OM, leasing, teaser, and BOV template examples.

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Commercial property websites

Publish property listing pages and listing hubs that stay connected to broker marketing materials.

Read more

CRM vs marketing software

Compare relationship management tools with the broker collateral workflow for active CRE listings.

Read more

Frequently Asked Questions

What is commercial real estate marketing software?
Commercial real estate marketing software helps brokers create, distribute, and follow up on campaigns for active properties. CREBuilder combines offering memorandums, flyers, BOVs, leasing packages, sales teasers, and property websites with CRM, buyer matching, Deal Rooms, and Email Blasts.
Is CREBuilder a CRM?
Yes. CREBuilder includes a property-centered CRE CRM for contacts, firm accounts, inquiries, requirements, buyer and space matching, pipelines, tasks, offers, reporting, and exports. It connects those records directly to marketing documents, property websites, Deal Rooms, and Email Blasts.
What kinds of CRE marketing materials can brokers create?
Brokers can create offering memorandums, sales teasers, leasing packages, for-sale and for-lease flyers, broker opinions of value, and commercial property listing pages.
How is CREBuilder different from general design tools?
General design tools are flexible, but they do not understand CRE document structure. CREBuilder includes broker workflows, property data, financial sections, templates, listing pages, and export tools in one workflow.

Create Broker-Ready Marketing Materials From One Workflow

Start with one property. Create the OM, collateral, financial sections, and listing page around it.

Create Your First OM(888) 611-2732